My Treats ยท Journal

The Journal

What we are finding in restaurant kitchens: who sources well, and how to eat consciously in the cities we cover.

31 August 2026

Stunts in hospitality

What a cheap dinner really covers, and what it doesn't. Plus, Thijs joins the Food100.

16 August 2026

Slow down your food.

Slow Food and My Treats, two movements with one standard. Five tables to start with.

20 July 2026

Saying goodbye to American food culture

Our co-founder Thijs Koster on why Dutch guests are trading fast food for European kitchens, eating closer to home, and what that quiet shift really signals.

14 June 2026

The moral choices restaurants now face

Our co-founder Thijs Koster on how hospitality is judged on social choices too, why that dimension is the hardest to measure, and how he handled it.

31 May 2026

Transparency is what hospitality needs

Our co-founder Thijs Koster on why guests rarely resist transparency, and why real connection beats staged experience. Plus five kitchens that show their sourcing.

15 May 2026

Four Amsterdam restaurants worth your time

Amsterdam never runs out of places to eat. The hard part is knowing which are worth it. Four we have researched and reviewed, from a neighbourhood cafe to open fire cooking.

16 March 2026

A human trade turning impersonal

Our co-founder Thijs Koster on QR codes and order kiosks, why hospitality stays human work even as AI spreads, and why attention is the speciality of the house.

16 February 2026

What Noma's success teaches hospitality

Our co-founder Thijs Koster on what hospitality can learn from Noma's success, and why the real task is making that way of cooking everyday, not copying it.