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SUGO Pizza Westblaak Food Identity independently researched
Food Identity independently researched Researched

SUGO Pizza Westblaak

Roman style pizza al taglio in a lively, modern setting with a strong plant based focus and a commitment to sustainable ingredients.

The essentials, at a glance

Documented practices
Independently
researched
Low waste
Sustainable meat/fish
Plant-forward menu
Health-intentional kitchen

Style
Casual
Cosy
Trendy
Quick service
Cuisine
Italian
Good to know
Terrace

The delicious details

SUGO brings Roman pizza al taglio to Rotterdam's Westblaak, cutting square slices from trays of slow fermented dough baked in a stone oven. The kitchen works with a 72 hour fermentation using organic flour, water, salt, sourdough and minimal yeast, producing a base with notably high protein content and no added fat.

The menu defaults to plant based: rather than labelling vegetarian dishes, SUGO marks those that contain animal ingredients, a reversal introduced in 2023. Over half the assortment is vegetarian or fully plant based, with a partnership with Redefine Meat bringing plant based meat alternatives into the rotation.

The interior is modern and open plan, with a visible stone oven and a relaxed, sociable atmosphere suited to sharing slices across the table. Flour, cured meats and cheeses come from family businesses in Italy, and the kitchen has been plastic free since 2020, running entirely on electric ovens powered by renewable energy.

Menu
What's on the table, and what's left off

Roman-style pizza al taglio made with organic, non-GMO high-protein flour and a 72-hour sourdough fermentation. Over half the menu is vegetarian or plant-based, with animal ingredients labelled as exceptions rather than the default. Redefine Meat plant-based alternatives are available.

Cuisine
Italian
Dietary options
Vegetarian options
Vegan-friendly
Gluten-free options
Dairy-free options
Nut-free options
Health-intentional kitchen✓
Specific health practices named in at least one sub-area
Self-declared

Dough is made from organic high-protein flour with 72-hour sourdough fermentation and no added fats or oils. No refined sugars are added to the dough, sauce, or most toppings; the majority of pizzas carry a Nutri-Score of A or B, and many qualify as low sugar.

Allergies & intolerances
How this kitchen handles the EU-14 allergens
Handled on request
Public sources point to a working level of allergen accommodation, but no dedicated preparation area — treat this as a starting point and confirm directly.
Allergens named on public sources
PeanutTree nutsMilkGluten
Ask about any allergen not shown. Kitchen separation isn't published — ask directly if you need a trace-free dish.
Always confirm your allergy directly with the restaurant when booking.
Researched from public sources · thefork.nl · not yet confirmed by the restaurant
Impact score
How this restaurant rates
2 - Engaged

Waste reduction and circularity are embedded in daily operations: SUGO has been fully plastic free since 2020, replacing single use containers with glass, paper, cardboard, tin and wooden alternatives. Deliveries run on electric scooters and bicycles only, all ovens and kitchen equipment are electric and powered by 100% renewable energy from Greenchoice, and LED lighting is used throughout. The kitchen sources tomatoes from the Westland region's cosmetic reject stream, turning produce that would otherwise go to waste into pizza sauce, and works toward a zero waste goal through intelligent purchasing and portion control.

The menu is structurally plant forward: more than half of all dishes are vegetarian or fully plant based, with animal ingredients labelled as the exception rather than the rule. A partnership with Redefine Meat has introduced plant based meat alternatives across the menu.

Coffee, tea, wines and juices are organic and fair trade sourced, and the organic flour used for the pizza base is certified non GMO, linking sourcing quality to the kitchen's broader commitment to responsible ingredients.

The impact dimensions
Local & direct sourcing
Low waste & circular practices✓
Sustainable animal products✓
Plant-forward menu✓

Flour and cured meats come from Italian family businesses; tomatoes are sourced from the Westland region.

Flour, cured meats and cheeses are sourced from Italian family businesses. Tomatoes come from the Westland region's cosmetic reject stream, diverted from waste.

Strongest sourcesugo.nl ↗

Fully plastic-free since 2020, with 100% renewable energy and all deliveries by electric scooter or bicycle.

Waste: fully plastic-free since 2020, using glass, paper, cardboard, tin and wood. The kitchen sources tomatoes from Westland's cosmetic reject stream, rescuing produce destined for waste.

Energy: all ovens and kitchen equipment are electric, powered by 100% renewable energy (Greenchoice), with LED lighting throughout. Deliveries run on electric scooters and bicycles only.

Strongest sourcesugo.nl ↗

Meat sourced from Italian family businesses, with organic production and attention to animal welfare.

SUGO serves meat-based pizzas alongside plant-based options and uses cured meats and cheeses from small-scale Italian family businesses. The kitchen sources organic meat and attends to animal welfare, though no specific certifications are named.

Strongest sourcesugo.nl ↗

Over half the menu is plant-based or vegetarian; the kitchen partners with Redefine Meat for plant-based meat alternatives.

The menu is structurally plant-forward, with more than half of all dishes vegetarian or fully plant-based. Animal ingredients are labelled as exceptions rather than the default, inverting the traditional menu framing.

Redefine Meat plant-based meat alternatives are integrated across the menu. Cappuccino orders default to plant-based milk, with dairy available for an additional charge.

Strongest sourceduurzaam-ondernemen.nl ↗
Sourcing signals
✓
Certified organic ingredients
✓
In-house preparation
✓
Fair-trade commodities
✓
Low-waste packaging

Flour is 100% organic and non-GMO; coffee (Manetti brand) is organic and fair-trade.

Pizza dough is prepared daily with 72-hour sourdough fermentation and hand-stretched by trained pizza makers. Tomato sauce is made from Westland produce; desserts are made in-house.

Coffee (Manetti), teas, wines and juices are sourced as organic and fair-trade where possible.

Fully plastic-free since 2020, using glass, paper, cardboard, tin and wood. Desserts are served in reusable glass jars.

Visit & practical info
Address, price, and more
Address
Westblaak 87, 3012 KG, Rotterdam, Netherlands
Open in Google Maps ↗
Price
€
Format
Walk-in or reservation via TheFork; sharing portions
Hours
Monday16:00–21:30
Tuesday16:00–21:30
Wednesday16:00–21:30
Thursday12:00–22:00
Friday12:00–22:00
Saturday12:00–22:00
Sunday12:30–21:30
Style
Casual
Cosy
Trendy
Quick service
Good to know
Terrace
Reserve a table
Reviewed by My Treats
Last reviewed 29 Jul 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
This place
Endorsed Meaningful practice across three or more dimensions.
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
—
How this dimension works
—
How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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