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Anne&Max Den Haag Hoytema Food Identity independently researched
Food Identity independently researched Researched

Anne&Max Den Haag Hoytema

An all-day neighbourhood coffee and lunch café in Benoordenhout with a largely organic, plant-forward menu and a relaxed living-room feel.

The essentials, at a glance

Documented practices
Independently
researched
Social impact
Plant-forward menu
Health-intentional kitchen

Style
Café
Casual
Cosy
Cuisine
Dutch
International
Good to know
Terrace

The delicious details

Anne&Max is an all-day coffee and lunch café on Van Hoytemastraat in The Hague's leafy Benoordenhout, part of a Dutch chain built around the idea of a living room in the city. Guests settle into lounge chairs, window seats and a garden room for breakfast, barista coffee, lunch, high tea and evening drinks.

The kitchen puts organic, plant-forward food at the centre. A broad vegetarian and vegan menu sits alongside freshly made spreads, baked goods and club sandwiches, with ingredients chosen organic where possible and kept free from artificial colours, flavours and chemical pesticides.

Coffee is a point of pride, bought direct from a named growing family in Peru through a transparent, fair-priced supply chain, while everyday groceries come through an organic wholesaler.

Menu
What's on the table, and what's left off

All-day café menu: sandwiches, salads, soups, breakfast plates and high tea, with over 75% vegetarian or vegan dishes and clearly marked plant-based options. Gluten-free and dairy-free available. The kitchen uses organic, whole ingredients free from artificial colours, flavours, pesticides, palm oil and GMOs. Spreads, focaccia and pastries are made fresh in-house.

Cuisine
Dutch
International
Dietary options
Vegetarian options
Vegan-friendly
Gluten-free options
Dairy-free options
Health-intentional kitchen✓
Specific health practices named in at least one sub-area
Researched

The kitchen works with organic, whole ingredients and keeps food and drink free from artificial colours, flavours, pesticides, palm oil and GMOs. Fresh in-house preparation reinforces a whole-ingredient approach — a clean-label, ingredient-quality posture. Pastries and sweets are also served.

Allergies & intolerances
How this kitchen handles the EU-14 allergens
Handled on request
Public sources point to a working level of allergen accommodation, but no dedicated preparation area — treat this as a starting point and confirm directly.
Always confirm your allergy directly with the restaurant when booking.
Researched from public sources · vegetariers.nl · not yet confirmed by the restaurant
Impact score
How this restaurant rates
3 - Endorsed

Anne&Max sources and cooks with consistent care across several parts of its operation.

Its menu is strongly plant-forward, independently certified for a high share of vegetarian and plant-based dishes. Coffee is bought direct from a named growing family in Peru through a fair-priced, transparent supply chain, and everyday ingredients are largely organic, including the meat and dairy, sourced through an organic wholesaler. The direct-trade coffee model is designed to secure a fair return for the farmers who grow the beans.

The kitchen holds the LekkerVega 'Zilver' certification from Vegetariers Nederland, and its move to an organic wholesaler has been recognised in the Dutch food trade press.

The impact dimensions
Local & direct sourcing
Seasonal cooking
Sustainable animal products
Social impact✓
Plant-forward menu✓

Coffee is directly sourced from named Peruvian farming families, with a single exporter (Cultivar) and Dutch roaster (Keen), but no named local food producers are documented.

The strongest local-and-direct signal is the coffee: a direct-trade relationship with named producers in Peru (Nueva Florida community), a single named exporter (Cultivar) and a named Dutch roaster (Keen). This is a genuine, traceable direct-sourcing relationship rather than anonymous wholesale, though the commodity itself is imported rather than local to the Netherlands.

For food, the group states it involves local suppliers where possible and works with organic and biodynamic products, but no local food producers are named.

Strongest sourceannemax.nl

Seasonal drinks and offerings mentioned.

The brand describes seasonal products and drinks without detail on menu-change cadence or named seasonal produce.

Strongest sourceRestaurant submission

Animal products (dairy, eggs, poultry) follow organic, biodynamic, fair-trade and Label Rouge standards.

More than three quarters of the menu is vegetarian or vegan, so animal products are a deliberate minority. For the animal products served, the group sourcing formula cites organic, biodynamic, fair-trade and Label Rouge standards, providing welfare-oriented signals across categories such as dairy, eggs and poultry.

Strongest sourceVegetariersbond ↗

Direct-trade coffee sourcing supports fair prices for named Peruvian growers.

The brand's direct-trade coffee model is stated to secure a fair price for the named Peruvian growers. The sourcing emphasises openness, honesty and care.

Strongest sourceRestaurant submission

LekkerVega 'Zilver' certified; at least 75% vegetarian and 30% plant-based dishes.

Every Anne&Max location, including this one, holds the LekkerVega 'Zilver' certification from Vegetariers Nederland.

The certification requires at least 75% vegetarian dishes with at least 30% plant-based; the brand also highlights a broad vegan offering.

Strongest sourcevegetariers.nl
Sourcing signals
✓
Certified organic ingredients
✓
Direct named-farm sourcing
✓
In-house preparation
✓
Fair-trade commodities
✓
Low-impact beverage program

Organic assortment ~74–95% via organic wholesaler Udea, verified through the Dutch Skal/EKO certification system. Coffee is organically certified.

Coffee is bought direct from the Ccoillar family of Nueva Florida in Peru, via exporter Cultivar and roaster Keen.

Spreads, croissants, focaccia and sandwiches are made fresh in-house.

Direct-trade coffee sourcing secures fair prices for named Peruvian growers.

Specialty single-origin direct-trade coffee and craft beer (Lowlander) available.

Visit & practical info
Address, price, and more
Address
Van Hoytemastraat 53, 2596 EN Den Haag, Den Haag, Netherlands
Open in Google Maps ↗
Price
€€
Format
All-day café; notify for allergies
Hours
Monday08:00–17:00
Tuesday08:00–17:00
Wednesday08:00–17:00
Thursday08:00–17:00
Friday08:00–18:00
Saturday08:00–18:00
Sunday09:00–17:00
Style
Café
Casual
Cosy
Good to know
Terrace
Web
annemax.nl
Reserve a table
Reviewed by My Treats
Last reviewed 11 Jul 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
This place
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
—
How this dimension works
—
How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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