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Anne&Max Den Haag Fred Food Identity independently researched
Food Identity independently researched Researched

Anne&Max Den Haag Fred

A relaxed all-day café in The Hague's Statenkwartier serving organic breakfast, lunch and high tea alongside direct-trade coffee.

The essentials, at a glance

Documented practices
Independently
researched
Low waste
Social impact
Plant-forward menu
Health-intentional kitchen

Style
Café
Casual
Cosy
Cuisine
International
Good to know
Terrace
Private dining room

The delicious details

Anne&Max on the Frederik Hendriklaan is an all-day café in the Statenkwartier, open from breakfast through lunch, high tea and afternoon drinks. The room is arranged like a living room, with lounge chairs, reading tables and window seats that look onto the street, and a terrace for a coffee or a glass of wine in good weather.

The kitchen works with organic ingredients wherever possible, part of a company-wide shift that now sees around 95 percent of the range certified organic. Dishes follow the seasons, and the menu carries a wide choice of vegetarian and vegan options alongside breakfast platters, clubs and bowls.

Coffee is central here: the beans are bought through a direct-trade relationship with the Ccoillar family in Peru, roasted in the Netherlands, and served as certified organic espresso.

Menu
What's on the table, and what's left off

The all-day menu runs from shared breakfast platters and eggs to club sandwiches, focaccias and grain bowls, with cakes and high tea in the afternoon. More than two-thirds of dishes are vegetarian or vegan. Gluten-free bread and several low-gluten items are marked on the menu.

Cuisine
International
Dietary options
Vegetarian options
Vegan-friendly
Gluten-free options
Dairy-free options
Health-intentional kitchen✓
Allergies & intolerances
How this kitchen handles the EU-14 allergens
Handled on request
Public sources point to a working level of allergen accommodation, but no dedicated preparation area — treat this as a starting point and confirm directly.
Always confirm your allergy directly with the restaurant when booking.
Researched from public sources · vegetariers.nl · not yet confirmed by the restaurant
Impact score
How this restaurant rates
3 - Endorsed

The café has confirmed responsible practice in two areas of its cooking. Its menu follows the seasons, changing through the year so that dishes are built around what is available rather than a fixed year-round card.

It also buys its coffee through a direct-trade relationship with named growers, the Ccoillar family in Peru, working with a single exporter and a Dutch roaster so that the supply chain from farm to cup stays transparent and fair to the farmers.

The impact dimensions
Local & direct sourcing
Seasonal cooking
Low waste & circular practices✓
Sustainable animal products
Social impact✓
Plant-forward menu✓

Coffee is directly sourced from named Peruvian farming families, with a single exporter (Cultivar) and Dutch roaster (Keen), but no named local food producers are documented.

The strongest local-and-direct signal is the coffee: a direct-trade relationship with named producers in Peru (Nueva Florida community), a single named exporter (Cultivar) and a named Dutch roaster (Keen). This is a genuine, traceable direct-sourcing relationship rather than anonymous wholesale, though the commodity itself is imported rather than local to the Netherlands.

For food, the group states it involves local suppliers where possible and works with organic and biodynamic products, but no local food producers are named.

Strongest sourceannemax.nl

Dishes change seasonally; high tea includes seasonal soup and curd, and seasonal favourites rotate through the menu.

Seasonality is a stated guiding principle, with menu evidence including seasonal soups and curds in high tea, and rotating seasonal favourites throughout the card.

Strongest sourceannemax.nl

A planet-friendly vision is described and a plant-based milk discount is offered as a demand nudge, alongside organic and additive-free sourcing.

The company describes a planet-friendly vision and offers a small discount on plant-based milk as a demand-shift nudge, alongside an organic, additive-free sourcing focus.

Strongest sourceannemax.nl

Animal products (dairy, eggs, poultry) follow organic, biodynamic, fair-trade and Label Rouge standards.

More than three quarters of the menu is vegetarian or vegan, so animal products are a deliberate minority. For the animal products served, the group sourcing formula cites organic, biodynamic, fair-trade and Label Rouge standards, providing welfare-oriented signals across categories such as dairy, eggs and poultry.

Strongest sourceVegetariersbond ↗

Direct-trade relationship with the Ccoillar family of coffee growers in Peru, established through named exporter Cultivar and Dutch roaster Keen.

Social sourcing is evidenced through a direct-trade relationship established in 2019 with named Peruvian coffee farmers (Family Ccoillar), a named exporter and a Dutch roaster, framed around fairness to growers and inspiring wider industry change. This is one named, specific and cross-referenceable ethical-sourcing commitment.

Strongest sourceannemax.nl

More than 70 percent of dishes are vegetarian or vegan; plant-based milks are standard in coffee and matcha at a small discount.

The menu carries a meaningful plant presence, reported at more than 70 percent vegetarian or vegan across the chain, with extensive vegan labelling, plant-based Greek cheese on savoury items, and plant-based milks offered as standard as a deliberate nudge.

Strongest sourceannemax.nl
Sourcing signals
✓
Certified organic ingredients
✓
Direct named-farm sourcing
✓
In-house preparation
✓
Fair-trade commodities
✓
Low-impact beverage program

Coffee is certified organic; the company-wide assortment moved to approximately 95 percent organic after switching to organic wholesaler Udea (contract signed February 2024), corroborated by industry press.

Coffee sourced through a named direct-trade chain: Family Ccoillar of the Nueva Florida community in Peru, exporter Cultivar, and Dutch roaster Keen.

Cakes, scones and sweets are baked on the premises daily.

Coffee is sourced via direct-trade with named Peruvian farmers.

Specialty single-origin organic coffee with traceable Peruvian origin, organic teas, and craft beer are featured.

Visit & practical info
Address, price, and more
Address
Frederik Hendriklaan 166, 2582 BK Den Haag, Den Haag, Netherlands
Open in Google Maps ↗
Price
€€
Format
Open breakfast through high tea, daily
Hours
Monday08:00–17:00
Tuesday08:00–17:00
Wednesday08:00–17:00
Thursday08:00–17:00
Friday08:00–18:00
Saturday08:00–18:00
Sunday09:00–18:00
Hours taken from the official Anne&Max Den Haag Fred location page; to be confirmed against Google Places on backfill.
Style
Café
Casual
Cosy
Good to know
Terrace
Private dining room
Web
annemax.nl
Reserve a table
Reviewed by My Treats
Last reviewed 11 Jul 2026
To website
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
This place
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
—
How this dimension works
—
How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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