Founding partners
Restaurants who joined us early to build the standard. Their data shapes our methodology.
Your suppliers, your menu, your kitchen practices, independently researched. Published on your channels, and ours.
Food Identity is an independent and universal credential describing how your restaurant sources, cooks, and operates.
We research it from public sources; you can sharpen it with your own evidence, which deepens the published report.
We've probably already written yours. Want to see it?
Send me my reportFood Identity is offered by My Treats.
My Treats is the platform that helps conscious diners find restaurants in line with their values. We do this through the My Treats app, fed by the Food Identity reports, and the restaurant widgets for other channels.
Discover My Treats ↗Restaurants who joined us early to build the standard. Their data shapes our methodology.
We write your Food Identity report. You validate and sharpen it. It then powers your profile in the My Treats app and your widget for your website and socials. Free for every restaurant in our database.
Osteria del Vicario, a 100% plant-based restaurant in Tuscany, reviewed April 2026.
Designed with reference to EU EmpCo substantiation requirements (Directive 2024/825, effective Sept 2026).
We've probably already written yours.
Send me my reportWe offer a standalone widget for you to add to your website, social media, or anywhere else. The widget pulls straight from your report, and tells your story to your current and future diners.
Your Food Identity is published as a public profile on the My Treats app, where guests looking for restaurants in line with their values can find you.
For restaurants and guests to find each other based on values,
not marketing spend.
Restaurants sourcing responsibly, reducing waste, or creating inclusive, plant-forward menus - or all of the above - have a hard time conveying what they do clearly and credibly. Guests who would value that work are often unaware of the underlying commitments. We built Food Identity to serve both: helping restaurants tell their story with credibility, and helping guests find restaurants in line with their values.
Our team builds your Food Identity report from public sources: your website, menu, certifications, press coverage, partner directories. Findings are scored against our SEERO methodology (detailed further down).
FreeConfirm what we got right, then submit our questionnaire. Whatever supporting evidence you have, certifications, photos, supplier names, we integrate it. The better the evidence, the higher your score.
Reviewed tierEmbed the rich Food Identity widget on your website, Instagram bio, and socials (all optional). License the report narrative for your own marketing. Every claim you make is anchored to evidence.
Reviewed tierStronger than self-claiming. Less costly than certified audits.
Monthly subscription, no commitment
Get reviewedGuests increasingly choose restaurants whose sourcing and practices stand up to a closer look.
A complete profile lifts that decision in your favour,
on your own channels and ours.
What's hidden becomes visible. Your sourcing decisions, your kitchen practices, your suppliers, most of which are invisible from the outside, get documented in the report and surfaced through the profile and widget.
Be findable in My Treats discovery and across our partner channels by guests looking for restaurants with aligned values.
Every claim sourced and tiered, ready for journalists, regulators, and the guests who ask. Your evidence holds up when scrutinised.
If you're certified by a recognised audit authority such as SRA Food Made Good, Green Key, or B Corp, and willing to share the full detailed audit report with us, we integrate it as evidence. Your audited dimensions ship at the highest evidence tiers automatically. Less work for you, more credibility for diners.
Six dimensions, scored 1 to 5 on the SEERO scale: Starting, Engaged, Endorsed, Recognised, Outstanding. A strict three-year recency rule. We do not certify. We assess.
Local sourcing, seasonal cooking, low waste and circular practices, sustainable animal products, social impact, plant-forward menu. Each rated 1 to 5 against descriptive criteria, not generic scores.
Starting, Engaged, Endorsed, Recognised, Outstanding. The Planet rating reflects how many dimensions are credibly covered, not just an average score.
When evidence supports either of two levels, we assign the lower. Independent corroboration strengthens both scores and evidence tiers. Planet 5 always requires a current, recognised third-party certification.
Every claim carries an evidence tier (self_declared, researched, partially_audited, or audited), shown openly on the published profile.
No level above 2 may rest on sources older than three years. The profile is a point-in-time view, not a historical record.
Payment never influences scores, evidence tiers, narrative, or ranking. Public-source scores are not capped for commercial reasons. Paid tiers buy assessment depth and licensed reuse, not editorial outcome.
We assess. We do not certify, audit, or endorse. Restaurants reference our published profiles; they do not display badges or seals.
The evidence tiers map to the substantiation hierarchy under EU directive 2024/825 (Empowering Consumers, effective September 2026). A published Reviewed profile is a structured, source-cited editorial publication that restaurants can cite when building their own substantiation file.
These eight rules summarise the framework. The full SEERO methodology, including the dimension-by-dimension scoring rubric, the Planet derivation logic, the sourcing signals, and the evidence tier definitions, is published at mytreats.app/SEERO ↗.
We collaborate with specialist guides, certification authorities, and distribution channels. We integrate them, reference them, and distribute with them. So that we all benefit.
Recognised certifications we integrate as evidence. Their audits lift evidence tiers in our methodology.
Specialist guides and movements whose coverage strengthens an assessment as third-party validation.
Channels that distribute our restaurant data to consumers, and institutions that support our work.
My Treats has received funding from the European Union. Views and opinions expressed are those of the authors only and do not necessarily reflect those of the European Union.
From 27 September 2026, environmental claims a business makes to consumers require verifiable substantiation under the EU Empowering Consumers Directive (Directive 2024/825). That includes specific claims such as local sourcing, seasonal menu, sustainable fish, low waste, social impact.
A Reviewed profile is a structured, source-cited editorial publication you can reference when building your own substantiation file. It is most useful to higher-end independents, group operators, and certifier-aligned restaurants who routinely make and publish environmental claims. We are not a certification body; compliance remains your responsibility.
Each evidence tier is named on your published profile. Every claim is tied to its source: declared by you, observed in public reporting, or backed by an external recognised auditor.
You provide the evidence. We structure, score, and publish it as an editorial assessment. You keep using your own language, citing the assessment as you would cite any editorial source. Compliance remains your responsibility; we publish the underlying evidence in a form you can draw on.
We started My Treats because we were both frustrated, in our own ways. Jonathan, a food-loving guest, kept asking himself: where did this ingredient come from? Who cooked it? Whose recommendation can I trust? Thijs, a restaurateur who'd run a Michelin-starred restaurant built on seasonal produce, ethical sourcing, and careful sourcing relationships, kept asking the opposite question: how do my guests find out any of this?
Plenty of restaurants are already doing things right. There's just no clean way to surface it. So we built what we were both missing: a way to eat out more consciously, more transparently, without losing the joy.
Jonathan and Thijs, founders
Watch our story (2 min) ↗Most restaurants we work with start with a free profile check, then move to Reviewed when they're ready. You can do either.
From 27 September 2026, environmental claims a business makes to consumers require verifiable substantiation under the EU Empowering Consumers Directive (Directive 2024/825).
That includes specific claims a restaurant might use today, such as local sourcing, seasonal menu, sustainable fish, low waste, social impact.
A My Treats published assessment is an editorial publication that restaurants can cite when building their own substantiation file. Compliance remains the restaurant's responsibility; we provide structured, source-cited evidence.
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