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Grachtengordel-Zuid · Amsterdam · Netherlands

Zuivere Koffie

A relaxed Amsterdam coffee house and brunch spot on the Utrechtsestraat, serving Dutch lunch plates alongside coffee roasted through a prison based training programme.

The essentials, at a glance

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Impact score
1 - Starting
→
Documented practices
Social impact

Style
Café
Casual
Cosy
Cuisine
Dutch
Good to know
Terrace
Garden

The delicious details

Zuivere Koffie is a coffee house and daytime kitchen on Amsterdam's Utrechtsestraat, built around a social mission. Its coffee is roasted by people serving prison sentences, who train in roasting, baking and barista work through a programme designed to help them build a craft and return to employment after release. The café is where that coffee reaches the city.

The room is small and relaxed, opening onto a planted back garden and terrace that offer a quiet break from the busy shopping street. The kitchen keeps a compact menu of sandwiches, a daily quiche and salads, with freshly squeezed orange juice and homemade pastries alongside the house coffee. Vegetarian, vegan and gluten free options are part of the everyday offer.

Menu
What's on the table, and what's left off

The menu covers breakfast, lunch and brunch: filled sandwiches, a quiche of the day, salads and egg dishes, served with homemade pastries and freshly squeezed juice. Coffee is the centrepiece, roasted through the group's own training roastery. Vegetarian and vegan dishes sit on the regular menu, and gluten-free options are available on request.

Cuisine
Dutch
Dietary options
Vegetarian options
Vegan-friendly
Gluten-free options
Allergies handling

Gluten-free options are available. Contact the restaurant at booking to discuss other allergies or dietary requirements.

Impact score
How this restaurant rates
1 - Starting

Zuivere Koffie is built around a social employment mission. The business operates a coffee roastery inside the Justitieel Complex Zaanstad, employing and training people serving prison sentences (reported at around 70 participants) through its Street University programme in roasting, baking and barista skills, with the aim of supporting their return to work and reducing reoffending after release. The café on Utrechtsestraat serves this prison-roasted coffee.

The programme holds a Prestatieladder Socialer Ondernemen (PSO 30+) social enterprise performance certification, is a member of Social Enterprise NL, and was nominated for a national government innovation award in 2023. The initiative has been covered independently in Dutch national media.

The impact dimensions
Seasonal cooking
Social impact✓
Plant-forward menu

The menu features a daily quiche and rotating lunch specials, suggesting occasional seasonal sensitivity.

A third-party listing describes seasonal dishes, and the café runs a daily quiche and rotating lunch specials, indicating occasional seasonal sensitivity. However, the evidence comes from aggregator listings rather than the restaurant's own channels, and no structured seasonal menu programme is documented.

Strongest sourcenovacircle.com ↗

The café operates as the retail arm of a social enterprise that runs a coffee roastery inside a prison, employing and training people serving sentences in roasting, baking and barista skills.

Zuivere Koffie operates a prison-based coffee roastery inside the Justitieel Complex Zaanstad, employing and training people serving prison sentences (reported at around 70 participants) through its Street University programme in roasting, baking and barista skills, with the explicit aim of reducing reoffending after release. The initiative holds a Prestatieladder Socialer Ondernemen (PSO 30+) social enterprise performance certification, is a member of Social Enterprise NL, and was a nominee for Best Government Innovation 2023. It has been covered by independent national media.

The Utrechtsestraat café serves this prison-roasted coffee and is the retail and hospitality arm of the broader social enterprise.

Strongest sourceI amsterdam ↗

The menu advertises vegetarian and vegan options, but is centred on sandwiches, quiche and egg dishes rather than plant-forward cooking.

The café advertises vegetarian and vegan options across multiple listings, but the menu is centred on sandwiches, quiche and egg dishes rather than vegetable-led cooking. The restaurant is not listed on the We're Smart Green Guide.

Strongest sourcenovacircle.com ↗
Visit & practical info
Address, price, and more
Address
Utrechtsestraat 39, 1017 VH Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€€
Format
Walk-in café, daily menu
Hours
Monday09:00–14:00
Tuesday09:00–14:00
Wednesday09:00–14:00
Thursday09:00–14:00
Friday09:00–14:00
SaturdayClosed
SundayClosed
Style
Café
Casual
Cosy
Good to know
Terrace
Garden
Reviewed by My Treats
Last reviewed 03 Jul 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
This place
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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