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De Pijp · Amsterdam · Netherlands

Vegan Junk Food Bar

Fully vegan fast-casual chain serving plant-based burgers, loaded fries, and bitterballen in a graffiti-walled, music-driven setting.

The essentials, at a glance

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Impact score
1 - Starting
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Documented practices
Sustainable meat/fish plant-based kitchen
Plant-forward menu

Style
Casual
Trendy
Alternative
Quick service
Cuisine
International
Good to know
Bar

The delicious details

Vegan Junk Food Bar brings a bold, unapologetic take on comfort food, built entirely from plants. Launched in Amsterdam in 2017, the concept reimagines classic junk food through a vegan lens: soy-and-beetroot patty burgers, loaded kapsalon fries, and crispy bitterballen filled with plant-based ragout.

The interior leans into street art and neon, with R&B and hip-hop playlists setting the tone for a fast-paced, social dining experience. Orders arrive on trays, cocktails come in vivid colours, and the atmosphere tilts towards a night out rather than a quiet meal.

The kitchen produces its own patties, cheese sauces, and seafood alternatives in-house, using wheat protein, soy, pea starch, and beetroot juice as core building blocks. The brand has expanded across the Netherlands and into Spain and Germany since its founding, winning two Dutch Vegan Awards in 2018.

Menu
What's on the table, and what's left off

The menu is built entirely from plant-based ingredients. Burgers use house-made patties combining wheat protein, soy, pea starch, and beetroot juice, served with plant-based cheese and pickled vegetables. Loaded fries range from vegan kapsalon to truffle-topped options, and sharing plates include bitterballen and crispy shrimp-style bites. A dedicated gluten-free menu is available on request, and soy-free Heppi Ribs (pea-flour based) offer an alternative.

Cuisine
International
Dietary options
Vegetarian options
Fully plant-based
Gluten-free options
Dairy-free options
Allergies handling

A dedicated gluten-free menu is available at every location, accessible on request. The kitchen contains wheat, soy, and celery; soy-free alternatives are available. The restaurant is not a certified gluten-free facility and does not guarantee cross-contamination avoidance.

Coeliac diet: A dedicated gluten-free menu is available at every location, though the kitchen is not a certified gluten-free facility and cannot guarantee absence of cross-contamination.
Impact score
How this restaurant rates
1 - Starting

The kitchen has confirmed strong practice across two areas of responsible cooking, resulting in a one-planet rating.

The most distinctive aspect of the restaurant's approach is its fully plant-based menu. Every dish is vegan by default, eliminating the animal product question entirely and positioning the kitchen at the forefront of plant-forward dining. This commitment extends across every menu category, from burgers and loaded fries to sharing plates and desserts.

The restaurant communicates a general commitment to responsible packaging sourced from certified forestry, though specific certification names and waste-reduction partners are not published.

The impact dimensions
Sustainable animal products✓
n/a
Plant-forward menu✓

The restaurant is 100% plant-based with no meat, poultry, fish, or seafood on any menu.

This dimension does not apply to fully plant-based kitchens. Every dish on the menu is vegan by default, with no animal protein products of any kind. Third-party sources (iamsterdam.com, HappyCow, abillion) confirm the entirely plant-based status.

Strongest sourceiamsterdam.com ↗

The restaurant is 100% plant-based by design, with every dish vegan and the entire kitchen identity built around plant-based eating.

The restaurant is 100% vegan by design — every menu category (burgers, loaded fries, sharing plates, desserts) is plant-based. The entire brand identity centres on reimagining comfort food through a vegan lens. House-made patties, cheese sauces, and seafood alternatives use soy protein, wheat protein, pea starch, beetroot juice, and other plant-based building blocks.

Multiple independent and partner-vouched sources confirm the plant-based status: iamsterdam.com ('entirely plant-based vegan'), HappyCow (vegan restaurant category), abillion (vegan), and VegNews editorial coverage. The brand name 'Vegan Junk Food Bar' itself signals the positioning.

Strongest sourceiamsterdam.com ↗
Visit & practical info
Address, price, and more
Address
Marie Heinekenplein 9-10, 1072 MH Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€€
Format
Fast-casual, walk-in
Style
Casual
Trendy
Alternative
Quick service
Good to know
Bar
Web
veganjunkfoodbar.com
Reviewed by My Treats
Last reviewed 23 Apr 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
This place
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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