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Zuideramstel · Amsterdam · Netherlands

URBN By Novotel Amsterdam City

International hotel restaurant in Amsterdam South where seasonal menus meet a Green Key Gold certified operation focused on biodiversity and waste reduction.

The essentials, at a glance

◐
Impact score
2 - Engaged
→
Documented practices
Seasonal cooking
Low waste

Style
Casual
Cuisine
Dutch
French
International
Good to know
Terrace
Bar
Wheelchair accessible
Child-friendly
Children's menu
Recognised by
Green Key·Gold

The delicious details

URBN sits inside the Novotel Amsterdam City on Europaboulevard, a 160 cover restaurant open from early morning through dinner. Chef Frank-Jan Mutsaers leads a kitchen that changes its menu with the seasons, built around what the chef calls fresh, pure and authentic cooking.

The space blends a long bar, open lounge seating and a terrace, giving it a relaxed feel that serves hotel guests and locals alike. Weekly rotating chef's specials add variety beyond the core card.

The restaurant operates under the hotel's Green Key Gold certification, and 25% of dishes are designated biodiversity friendly. Accor's wider responsible food model, which includes AI tracked food waste reduction through a partnership with Orbisk, shapes kitchen operations behind the scenes.

Menu
What's on the table, and what's left off

The menu spans international cuisine with French and Dutch influences, built around fresh, seasonal ingredients rotated quarterly. Steak with chimichurri, lamb curry, halibut ceviche and rigatoni sit alongside vegetarian and gluten-free options; vegan dishes can be prepared on request. Weekly chef's specials showcase whatever is fresh.

Cuisine
Dutch
French
International
Dietary options
Vegetarian options
Gluten-free options
Allergies handling

Gluten-free and vegan dishes are available; contact the restaurant to arrange allergen-specific requests.

Impact score
How this restaurant rates
2 - Engaged

The menu changes with the seasons, and weekly chef's specials rotate based on available produce.

The kitchen runs a documented food waste reduction programme using Orbisk's AI tracking system, which cut food waste by 33% in under 12 months. The hotel holds Green Key Gold certification, the largest environmental certification in the Dutch hospitality sector, covering waste management, energy use and environmental impact across the property.

The impact dimensions
Local & direct sourcing
Seasonal cooking✓
Low waste & circular practices✓
Sustainable animal products

The restaurant describes its food as fresh and locally sourced, though no named suppliers or farms are confirmed.

The restaurant describes its food as fresh and uses local language in its marketing. The Accor group targets at least 20 local products per hotel by 2030.

No named local suppliers, farms or producers are identified on the website, social media or third party sources. The score reflects the gap between generic local language and specific sourcing confirmation.

Strongest sourceRestaurant website

The menu changes quarterly with each season; weekly rotating chef's specials showcase available fresh produce.

The restaurant website states dishes are 'made of fresh and seasonal ingredients' and the Accor hotel page confirms 'a new menu every season'. Aggregators (The Fork, Novacircle) corroborate that the menu is 'renewed with every season'.

Weekly rotating chef's specials add further variation. Quarterly menu changes combined with weekly specials establish regular seasonal rotation.

Strongest sourceRestaurant website

Documented food waste reduction programme using AI tracking cut waste by 33% in under 12 months; Green Key Gold certification covers waste management and energy across the property.

The hotel has a documented food waste reduction programme using Orbisk's AI tracking system. An independent Orbisk case study confirms a 33% waste reduction in under 12 months.

The hotel holds Green Key Gold certification, which requires structured waste management including hazardous-waste sorting and at least two waste streams. Single-use plastic packaging has been eliminated from guest rooms.

Strongest sourceOrbisk ↗

The menu features meat and fish dishes, but no named suppliers, welfare certifications or traceability standards are confirmed.

The menu features steak, lamb curry, halibut ceviche and shrimp dishes. Accor group policy targets responsible seafood sourcing (removing threatened species, prioritising responsible fishing) and cage-free eggs.

No named suppliers, certifications (MSC, ASC, Beter Leven) or specific welfare standards are confirmed for this restaurant. The chef uses language like 'fresh' and 'pure' but no traceability is evidenced.

Strongest sourceRestaurant website
Visit & practical info
Address, price, and more
Address
Europaboulevard 10, 1083 AD Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€€
Format
160 covers, seasonal à la carte with weekly chef's specials
Style
Casual
Good to know
Terrace
Bar
Wheelchair accessible
Child-friendly
Children's menu
Web
novotelamsterdamcity.com
Social
@urbnrestaurantamsterdam
Reviewed by My Treats
Last reviewed 29 Apr 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
This place
Endorsed Meaningful practice across three or more dimensions.
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
—
How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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