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Food Identity Researched
Centrum · Amsterdam · Netherlands

Today is Greenday Central Station

A fast-casual salad bar inside Amsterdam Centraal station, serving affordable seasonal bowls from locally sourced, unprocessed ingredients with plant-based dishes as the default offering.

The essentials, at a glance

◐
Impact score
3 - Endorsed
→
Documented practices
Local sourcing
Seasonal cooking
Social impact
Plant-forward menu

Style
Casual
Trendy
Quick service
Cuisine
Fusion
International
Mediterranean

The delicious details

Today is Greenday Central Station opened on 1 November 2025 inside the Middenpassage at Amsterdam Centraal, the second location after the original on the Ceintuurbaan in De Pijp. &C magazine covered the opening, calling it their favourite salad bar. The concept positions itself against station fast food: healthy, seasonal bowls priced to compete with standard takeaway.

Three founding families share ownership across two generations. Louise du Toit directs the food; Mark van der Geest designed the open-kitchen layout around a wood-fired barbecue called 'the Caveman'. Map van Arem, whose background includes the development of Marqt, brings sustainable food retail experience.

Ingredients are sourced within a stated 20 km radius with no air freight. Service uses compostable packaging for both dine-in and takeaway. The menu rotates four times a year with the seasons.

Menu
What's on the table, and what's left off

Seven plant-based bowls (Spring Green Goddess, Umami Bowl, Greenday Caesar, others) built on leafy greens, grains, and roasted vegetables, with herb-roasted chicken, beef, salmon, and dairy available as premium add-ons. Menu rotates seasonally four times yearly. Priced EUR 11.50–13.00 per bowl; fresh juices and house lemonades.

Cuisine
Fusion
International
Mediterranean
Impact score
How this restaurant rates
3 - Endorsed

Today is Greenday uses surplus and misshapen produce that would otherwise become animal feed — a practice independently confirmed by Marketing Tribune and Het Parool. At the original De Pijp location, a dedicated market section sells this surplus produce at below-market prices; whether this section is replicated at the Central Station site has not been confirmed. Ingredients are sourced within a stated 20 km radius with no air-freighted products, as confirmed by Marketing Tribune. Menus rotate four times per year with seasonal availability; a dedicated Spring section with named seasonal items was visible at the time of assessment. Service for all customers, including dine-in, uses compostable packaging. Catering operations use carbon-free delivery.

The impact dimensions
Local & direct sourcing✓
Seasonal cooking✓
Social impact✓
Plant-forward menu✓

Sources within a stated 20 km radius with no air freight, confirmed by Marketing Tribune; surplus produce programme at the original location.

The restaurant claims a 20 km sourcing radius and a no-air-freight policy, both confirmed by Marketing Tribune (January 2025). The surplus produce programme at the original De Pijp location demonstrates engagement with local supply chains.

No individual suppliers, farms, or growers are named in any public source. The 20 km radius claim is more specific than generic 'locally sourced' language but remains unsubstantiated without traceable supplier names.

Strongest sourceMarketing Tribune ↗

Menu features named seasonal sections (Spring Green Goddess, seasonal slaw) rotating across four seasons, confirmed across Uber Eats and &C magazine.

The menu features a dedicated 'Spring' section with seasonal items (Spring Green Goddess, seasonal slaw, spring green salad, spicy green beans) alongside a separate 'Classics' section with year-round dishes. Seasonal rotation is confirmed across multiple independent sources: the Uber Eats Central Station listing shows spring-specific items at the time of assessment, &C magazine referenced an 'Autumn Sunshine' bowl from the autumn menu at opening, and Marketing Tribune confirms daily fresh preparation.

The observable menu structure with named seasonal sections provides concrete evidence beyond self-declaration.

Strongest sourceUber Eats ↗

Affordable healthy meals for commuters and transit passengers, priced to compete with standard fast food; catering for schools and care facilities.

The restaurant's core mission explicitly targets food accessibility: affordable healthy meals for commuters, travellers, students, and budget-constrained consumers. Marketing Tribune confirms pricing designed to compete with fast food. The Central Station location extends this mission to a high-traffic transit hub, making healthy food available where station fast food typically dominates.

Catering plans include distribution to schools and care facilities via custom Stint vehicles. The founders' stated ambition to position 'next to McDonald's' at transit hubs reflects deliberate social accessibility thinking.

Strongest sourceMarketing Tribune ↗

Seven core bowls are plant-based by default; animal proteins and dairy are optional premium add-ons, architecturally separated and requiring active selection.

The restaurant's core offering is structurally plant-forward: all seven main bowls (Spring Green Goddess, The Fezz, Something Like Shoarma, Baya Bowl, Sunshine Bowl, Umami Bowl, Greenday Caesar) are plant-based by default. Animal proteins (chicken, beef, salmon) and dairy (feta, labneh, egg) are architecturally separated as optional 'premium' add-ons at EUR 2.50 to 7.00, requiring active selection and additional payment.

The restaurant's name, brand identity ('Better Food for All'), and mission centre on plant-forward eating. NovaCircle independently classifies it as a 'unique vegan dining experience'. The Uber Eats Central Station listing categorises the restaurant under 'Healthy, Vegetarian, Salads'. Minor caveats: the Greenday Caesar includes parmesan by default; two Muscle Pot side items include chicken and eggs; some side pots include feta or labneh. These do not negate the structurally plant-forward core menu design.

Strongest sourceNovaCircle ↗
Visit & practical info
Address, price, and more
Address
Stationsplein 35F, 1012 AB Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€
Format
Open-kitchen takeaway and dine-in; walk-in service
Hours
Monday07:00–21:00
Tuesday07:00–21:00
Wednesday07:00–21:00
Thursday07:00–21:00
Friday07:00–21:00
Saturday09:00–21:00
Sunday09:00–21:00
Style
Casual
Trendy
Quick service
Web
todayisgreenday.com
Social
@todayisgreendaycom
Reviewed by My Treats
Last reviewed 10 Apr 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
This place
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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