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Food Identity Researched
Amsterdam-Zuid · Amsterdam · Netherlands

Today is Greenday Ceintuurbaan

A plant-forward, counter-service salad bar in the heart of Amsterdam's De Pijp.

The essentials, at a glance

◐
Impact score
3 - Endorsed
→
Documented practices
Local sourcing
Seasonal cooking
Social impact
Plant-forward menu

Style
Casual
Trendy
Quick service
Cuisine
Fusion
International
Mediterranean

The delicious details

On Ceintuurbaan in the heart of De Pijp, Today is Greenday serves seasonal vegetable bowls and sides from a compact counter in the brand's original location.

The format is fast-casual: order at the till, sit at one of the tables, or carry your bowl out into the surrounding neighbourhood streets.

Menu
What's on the table, and what's left off

Seven seasonal bowls built on plant-based foundations — leafy greens, grains, roasted vegetables, and house-made dressings — form the core menu. Animal proteins (chicken, beef, salmon) and dairy (feta, labneh, egg) are optional premium add-ons. The Spring section features seasonal specials like the Spring Green Goddess and Something Like Shoarma (€12.50–13.00), whilst year-round Classics include the Umami Bowl and Greenday Caesar.

Cuisine
Fusion
International
Mediterranean
Impact score
How this restaurant rates
3 - Endorsed

Today is Greenday sources ingredients within a 20 km radius with no air-freighted products, confirmed by Marketing Tribune. The kitchen uses surplus and misshapen produce that would otherwise become animal feed, a practice confirmed by Marketing Tribune and Het Parool.

Menus rotate four times per year with seasonal availability; a dedicated Spring section with named seasonal items was available at the time of assessment. Service for all customers, including dine-in, uses compostable packaging. Catering operations use carbon-free delivery.

The impact dimensions
Local & direct sourcing✓
Seasonal cooking✓
Social impact✓
Plant-forward menu✓

The restaurant sources within a 20 km radius with no air-freighted products and uses surplus produce, both confirmed by Marketing Tribune.

The restaurant claims to source ingredients within a 20 km radius from local suppliers and operates a no-air-freight policy, confirmed by Marketing Tribune (January 2025). The surplus produce programme — using misshapen vegetables and fruit that would otherwise be discarded — demonstrates engagement with local supply chains.

However, no individual suppliers, farms, or growers are named in any public source, and the 20 km radius claim remains unsubstantiated without traceable supplier names.

Strongest sourcemarketingtribune.nl ↗

The menu features dedicated seasonal sections with spring items alongside year-round Classics, confirmed across Uber Eats, &C magazine, and Marketing Tribune.

The menu features a dedicated Spring section with named seasonal items (Spring Green Goddess, seasonal slaw, spring green salad, spicy green beans) alongside a separate Classics section for year-round dishes. Seasonal rotation is confirmed across multiple independent sources: the Uber Eats Central Station listing shows spring-specific items, &C magazine referenced an Autumn Sunshine bowl from the opening menu, and Marketing Tribune confirms daily fresh preparation. The observable menu structure with named seasonal sections provides concrete evidence of seasonal engagement beyond self-declaration.

Strongest sourceubereats.com ↗

The restaurant targets affordable healthy meals for commuters, students, and budget-conscious diners, with catering reaching schools and care facilities via carbon-free delivery.

The restaurant's core mission explicitly targets food accessibility: affordable healthy meals for commuters, travellers, students, and budget-constrained consumers. Marketing Tribune confirms pricing designed to compete with fast food. The Central Station location extends this mission to a high-traffic transit hub, making healthy food available in a space typically dominated by fast food.

Catering operations include distribution to schools and care facilities via custom Stint vehicles. The founders' stated ambition to position the brand 'next to McDonald's' at transit hubs reflects deliberate thinking around social accessibility. Fonk Magazine categorised the opening under 'Sustainable'.

Strongest sourcemarketingtribune.nl ↗

All seven main bowls are plant-based by default, with animal proteins and dairy as optional paid add-ons, reflecting the brand's plant-forward identity.

The restaurant's core offering is structurally plant-forward: all seven main bowls (Spring Green Goddess, The Fezz, Something Like Shoarma, Baya Bowl, Sunshine Bowl, Umami Bowl, Greenday Caesar) are plant-based by default. Animal proteins (chicken, beef, salmon) and dairy (feta, labneh, egg) are architecturally separated as optional premium add-ons priced individually at EUR 2.50 to 7.00, requiring active selection and additional payment. The restaurant's name and mission centre on plant-forward eating, branded as 'Better Food for All'.

NovaCircle independently classifies it as a 'unique vegan dining experience', and the Uber Eats Central Station listing categorises the restaurant under 'Healthy, Vegetarian, Salads'. Menu structure is confirmed across both the restaurant website and third-party listings. Minor caveats exist: the Greenday Caesar includes parmesan by default, and two Muscle Pot side items and some side pots include meat or dairy. These do not negate the structurally plant-forward core menu design.

Strongest sourcenovacircle.com ↗
Visit & practical info
Address, price, and more
Address
Ceintuurbaan 113, 1072 EZ Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€
Format
Counter service, no reservations
Hours
Monday10:00–21:00
Tuesday10:00–21:00
Wednesday10:00–21:00
Thursday10:00–21:00
Friday10:00–21:00
Saturday10:00–21:00
Sunday10:00–21:00
Style
Casual
Trendy
Quick service
Web
todayisgreenday.com
Reserve a table

Earned a place on a Craves list

Teens at the table Eating out with teenagers shouldn't mean either a fast-food default or a hushed dining… →
Reviewed by My Treats
Last reviewed 14 Jun 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
This place
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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