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Food Identity Researched
Amsterdam-Zuid · Amsterdam · Netherlands

Today is Greenday Ceintuurbaan

A plant-forward, counter-service salad bar in the heart of Amsterdam's De Pijp.

The essentials, at a glance

◐
Impact score
3 - Endorsed
→
Documented practices
Local sourcing
Seasonal cooking
Social impact
Plant-forward menu

Style
Casual
Trendy
Quick service
Cuisine
Fusion
International
Mediterranean

The delicious details

On Ceintuurbaan in the heart of De Pijp, Today is Greenday serves seasonal vegetable bowls and sides from a compact counter in the brand's original location.

The format is fast-casual: order at the till, sit at one of the tables, or carry your bowl out into the surrounding neighbourhood streets.

Menu
What's on the table, and what's left off

Seven plant-based bowls rotate seasonally, anchored by leafy greens, grains, and roasted vegetables. Animal proteins (chicken, beef, salmon) and dairy (feta, labneh, egg) are optional add-ons at EUR 2.50–7.00 extra. EUR 11.50–13.00 per bowl. Fresh juices and house lemonades complement the menu. Allergen information available as a downloadable spreadsheet.

Cuisine
Fusion
International
Mediterranean
Impact score
How this restaurant rates
3 - Endorsed

Ingredients are sourced within a 20 km radius with no air-freighted products, confirmed by Marketing Tribune. Surplus and misshapen produce that would otherwise become animal feed is used throughout, independently verified by Het Parool and Marketing Tribune. The original De Pijp location operates a dedicated market section selling this surplus produce at below-market prices.

Menus rotate four times per year with seasonal availability; a dedicated Spring section with named seasonal items was visible at assessment. All service, including dine-in, uses compostable packaging. Catering operations use carbon-free delivery.

The impact dimensions
Local & direct sourcing✓
Seasonal cooking✓
Social impact✓
Plant-forward menu✓

Sourcing within a 20 km radius from local farmers is confirmed by independent sources; no individual suppliers are named.

The restaurant's 20 km sourcing radius and no-air-freight policy were confirmed by Marketing Tribune (January 2025). The surplus produce programme at the original De Pijp location demonstrates active engagement with local supply chains.

However, no individual suppliers, farms, or growers are named in any public source. The radius claim, whilst more specific than generic 'locally sourced' language, remains unsubstantiated without traceable supplier identities.

Strongest sourcemarketingtribune.nl ↗

Menu rotates seasonally with dedicated Spring and Autumn sections; independent sources confirm seasonal availability and daily fresh preparation.

The menu features a dedicated 'Spring' section with named seasonal items (Spring Green Goddess, seasonal slaw, spicy green beans) alongside a year-round 'Classics' section. Seasonal rotation is confirmed across independent sources: the Uber Eats Central Station listing showed spring-specific items at assessment, &C magazine referenced an 'Autumn Sunshine' bowl from the opening autumn menu, and Marketing Tribune confirms daily fresh preparation.

The observable menu structure with named seasonal sections provides concrete evidence of seasonal engagement beyond self-declaration.

Strongest sourceubereats.com ↗

Mission targets affordable healthy meals at transit hubs; pricing designed to compete with fast food; catering extends to schools and care facilities.

The restaurant's core mission explicitly targets food accessibility for commuters, travellers, students, and budget-constrained consumers. Marketing Tribune confirms pricing designed to compete with fast food. At the Central Station location, the restaurant extends this mission to a high-traffic transit hub, making healthy food available where station fast food typically dominates.

Catering operations include distribution to schools and care facilities via custom vehicles. The founders' stated ambition to position locations 'next to McDonald's' at transit hubs reflects deliberate social accessibility thinking.

Strongest sourcemarketingtribune.nl ↗

All seven main bowls are plant-based by default; animal proteins and dairy are optional premium add-ons priced separately.

All seven main bowls (Spring Green Goddess, The Fezz, Something Like Shoarma, Baya Bowl, Sunshine Bowl, Umami Bowl, Greenday Caesar) are plant-based by default. Animal proteins (chicken, beef, salmon) and dairy (feta, labneh, egg) are architecturally separated as optional premium add-ons, requiring active selection and additional payment (EUR 2.50–7.00).

The restaurant's brand identity centres on plant-forward eating, independently classified by NovaCircle as a 'unique vegan dining experience' and categorised on Uber Eats under 'Healthy, Vegetarian, Salads'.

Minor deviations: the Greenday Caesar includes parmesan by default, and two Muscle Pot sides include chicken or eggs; some side pots include feta or labneh. These do not negate the structurally plant-forward core menu design.

Strongest sourcenovacircle.com ↗
Visit & practical info
Address, price, and more
Address
Ceintuurbaan 113, 1072 EZ Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€
Format
Counter-service, no reservation required
Hours
Monday10:00–21:00
Tuesday10:00–21:00
Wednesday10:00–21:00
Thursday10:00–21:00
Friday10:00–21:00
Saturday10:00–21:00
Sunday10:00–21:00
Style
Casual
Trendy
Quick service
Web
todayisgreenday.com
Reviewed by My Treats
Last reviewed 14 Jun 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
This place
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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