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Oostelijk Havengebied · Amsterdam · Netherlands

Thull's Deli

A fermentation led deli, traiteur and wine shop in Amsterdam Oost, where house made pickles, kimchi and kombucha anchor every dish on the lunch counter.

The essentials, at a glance

◐
Impact score
3 - Endorsed
→
Documented practices
Local sourcing
Seasonal cooking
Low waste
Social impact
Health-intentional kitchen

Style
Deli
Casual
Cuisine
International
Good to know
Bar

The delicious details

Thull's Deli is built around one principle: that fermentation makes food better. Owner Simone van Thull runs a combined lunch counter, traiteur, wine shop and fermentation workshop from a light filled space on the Van Eesterenlaan in Amsterdam's Oostelijk Havengebied. The kitchen works from scratch with simple ingredients, turning seasonal vegetables into sauerkraut, kimchi, pickles and condiments that appear across the menu and line the shelves.

House brewed kombucha and water kefir sit alongside a considered selection of natural and biodynamic wines from small European producers, including Dutch importer De Vier Heemskinderen. Daily rotating meals, sourdough sandwiches on bread from Restaurant As and flatbreads feature the deli's own fermented products as a defining element.

Simone's published cookbook, De Inmaak en Fermenteerbijbel, reflects the depth of knowledge behind the counter. The deli also supplies over 30 restaurants and shops across Amsterdam with its fermented products.

Menu
What's on the table, and what's left off

The lunch menu centres on sourdough sandwiches, flatbreads and salads built with house-made fermented ingredients. Daily rotating traiteur meals feature vegetarian and vegan options alongside meat and fish dishes. Fermentation introduces probiotic depth and live lactic acid bacteria; kombucha, water kefir and pickled vegetables reflect a focus on gut health and whole ingredient preparation.

Cuisine
International
Dietary options
Vegetarian options
Vegan-friendly
Health-intentional kitchen✓
Specific health practices named in at least one sub-area
Self-declared

The kitchen works from scratch with simple ingredients and makes products without artificial colourings or preservatives. Fermentation produces live lactic acid bacteria and probiotic depth; house-brewed kombucha and water kefir are positioned as functional beverages.

Impact score
How this restaurant rates
3 - Endorsed

The kitchen has confirmed practice across four areas of responsible cooking, earning a four planet rating.

Local sourcing is anchored by named Amsterdam producers: sourdough bread from Restaurant As and charcuterie from Brandt & Levie, alongside wines from Dutch importer De Vier Heemskinderen. Seasonal cooking is embedded in the fermentation practice itself, with vegetables preserved at peak season for year round use in daily dishes. The deli's participation in the Red je Restjes Route and its use of fermentation and preservation as tools against food waste demonstrate a concrete approach to waste reduction, supported by bike courier delivery through Peddler. A verifiable social commitment is evident through the Roads daytime activities project, a social employment initiative that handles the deli's deliveries to restaurants and shops.

The deli is listed on COSH!, Amsterdam's platform for conscious shopping, and is featured on Van Amsterdamse Bodem as part of the city's local food network.

The impact dimensions
Local & direct sourcing✓
Seasonal cooking✓
Low waste & circular practices✓
Sustainable animal products
Social impact✓
Plant-forward menu

Sourdough from Restaurant As and charcuterie from Brandt & Levie anchor local sourcing; wine from Dutch importer De Vier Heemskinderen.

Named local Amsterdam producers are confirmed for two key categories: sourdough bread from Restaurant As and charcuterie from Brandt & Levie. The wine selection includes Dutch importer De Vier Heemskinderen, based in Friesland.

The owner states sourcing from wholesalers, importers and producers from Amsterdam and surroundings, though vegetables, cheese and fish supplier origins are not specified by name. Estimated 30 to 50% of key categories have named local or regional origin.

Strongest sourcethullsdeli.nl ↗

Daily rotating meals and seasonal fermentation practices embed seasonal cooking; daily menu changes reflect ingredient availability.

Seasonal cooking is structurally embedded in the restaurant's core practice. The fermentation and preservation concept is explicitly tied to seasonal produce: preserving seasonal products at the right time, and daily rotating traiteur meals indicate regular menu changes.

Seasonal products (chioggia beet, fennel, red cabbage) appear across the pickle and ferment range. Participation in the Red je Restjes Route further connects the kitchen to seasonal preservation as a guiding principle.

Strongest sourcethullsdeli.nl ↗

Fermentation and preservation as food-waste tools, Red je Restjes Route participation, and bike-courier delivery reduce environmental impact.

Fermentation and preservation are explicitly used as tools against food waste, extending the useful life of seasonal produce. The restaurant participates in the Red je Restjes Route, a food waste reduction initiative featured on Van Amsterdamse Bodem.

Deliveries are handled by bike couriers (Peddler) rather than motorised transport. Products are made without artificial colourings or preservatives.

Strongest sourcevanamsterdamsebodem.nl ↗

Named charcuterie supplier Brandt & Levie is sourced from Amsterdam; North Sea white fish is sourced regionally.

Brandt & Levie, a named Amsterdam-based charcuterie producer, is a verifiable sourcing signal for one category. North Sea white fish indicates regional origin, though no named supplier or certification (MSC, ASC, Beter Leven) is referenced.

Other meat and fish categories served on the menu — pastrami, chicken, tinned fish — lack named suppliers or welfare documentation.

Strongest sourcethullsdeli.nl ↗

Roads daytime-activities project delivers goods; workshops, cookbook and local food network participation demonstrate community engagement.

The Roads daytime-activities project (dagbesteding) handles deliveries to restaurants and shops. This is a social employment initiative providing structured activities for people who cannot participate in the regular labour market, confirmed by the iamsterdam.com independent listing.

Additional community engagement includes workshops offered in store, a published cookbook sharing fermentation knowledge, participation in the Van Amsterdamse Bodem local food network, and listing on the Conscious Shopping Oost route. The deli employs 17 people.

Strongest sourceiamsterdam.com ↗

Vegetarian sauerkraut with mushrooms and vegetable curry appear daily; vegan options are available but meat and fish remain prominent.

Vegetarian options including sauerkraut with mushrooms and vegetable curry are available, alongside some vegan dishes. The fermentation programme centres on vegetables.

Meat (pastrami, chicken tajine, sausage) and fish (white fish burger, tinned fish) remain prominent on the menu alongside vegetable dishes. The prepared meals and sandwiches are a mixed offering, with estimated fewer than 30% of mains vegetarian or vegan.

Strongest sourcethullsdeli.nl ↗
Sourcing signals
✓
Direct named-farm sourcing
✓
In-house preparation
✓
Low-impact beverage program

Sourdough bread from Restaurant As and sausages from Brandt & Levie are named, traceable local producers.

Extensive in-house production of fermented vegetables, kimchi, kombucha, water kefir and condiments; daily meals prepared on site.

Natural and biodynamic wines from small European producers, plus house-brewed kombucha and water kefir as functional beverages.

Visit & practical info
Address, price, and more
Address
C. van Eesterenlaan 21-23, 1019 JK Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€
Format
Lunch counter and deli; daily rotating meals; walk-in
Hours
Monday10:00–20:00
Tuesday10:00–20:00
Wednesday10:00–20:00
Thursday10:00–20:00
Friday10:00–20:00
Saturday10:00–20:00
Sunday11:00–20:00
Style
Deli
Casual
Good to know
Bar
Web
thullsdeli.nl
Reviewed by My Treats
Last reviewed 29 Apr 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
This place
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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