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City Centre · Rotterdam · Netherlands

The Usual Rotterdam

A design hotel restaurant in the heart of Rotterdam serving a largely plant-based, locally sourced menu from its walk-in lobby bar.

The essentials, at a glance

◐
Impact score
4 - Recognised
→
Documented practices
Local sourcing
Seasonal cooking
Low waste
Social impact
Plant-forward menu

Style
Casual
Trendy
Cuisine
International
Good to know
Bar

The delicious details

The U Bar at The Usual Rotterdam sits at street level on Westblaak, open to both hotel guests and the neighbourhood from early morning through midnight. The kitchen is run in partnership with New Wave Catering, a Rotterdam caterer that builds its menus around rescued ingredients and seasonal availability, changing dishes daily rather than following a fixed rotation.

The interior reflects the hotel's circular design ethos: bar surfaces clad in terrazzo tile offcuts, stools blended from recycled plastic and spent coffee shells, and cork-walled dining nooks. The atmosphere is relaxed and walk-in, equally suited to a solo breakfast of organic overnight oats and FairChain coffee or an evening of craft cocktails from Kaapse Brouwers and Arbikie's climate-positive gin.

Around 90% of the menu is vegetarian, with 40% fully plant-based, and the kitchen sources roughly 70% of its ingredients from within 80 kilometres of the city. Local partners include Jordy's Bakery for pastries, Dik & Schil for upcycled liqueurs, and Frank about Tea for climate-positive teas.

Menu
What's on the table, and what's left off

International plant-based cooking where vegetables, grains, and legumes lead: 40% of the menu is fully vegan, 90% vegetarian. The kitchen sources from within 80 kilometres of Rotterdam through New Wave Catering's waste-stream model, changing dishes daily around ingredient availability. Breakfast features organic overnight oats and pastries from Jordy's Bakery; the evening menu rotates through seasonal specials like vegan gnocchi, hoisin noodles, and pumpkin curry.

Cuisine
International
Dietary options
Vegetarian options
Vegan-friendly
Impact score
How this restaurant rates
4 - Recognised

The kitchen works across five areas of responsible cooking. Local sourcing is anchored by a 70% local procurement commitment, with ingredients drawn from within 80 kilometres of Rotterdam through named partners including New Wave Catering, Jordy's Bakery, and Kaapse Brouwers. Seasonal cooking follows from the daily-changing menu model, shaped by New Wave's waste-stream approach and rotating local guest chefs. Waste reduction and circular practices are the strongest area: the hotel operates on 100% renewable wind energy, is not connected to the gas grid, and holds both BREEAM In-Use Outstanding certification (86.26%) and Green Key Gold. Over 10,000 meals have been rescued through Too Good To Go, and Dik & Schil transforms surplus catering materials into liqueur. Social engagement includes sponsorship of Voedseltuin Rotterdam's regenerative farming plot for the local food bank, water donations to communities in Nepal through the Made Blue Foundation, river plastic removal through Clear Rivers, and the 'Sip with Pride' cocktail programme donating 50% of profits to COC Nederland for LGBTQIA+ refugee support. The menu is structurally plant-forward, with 90% vegetarian and 40% fully plant-based dishes, led by New Wave Catering's specialist plant-based kitchen.

Green Key Gold and BREEAM In-Use Outstanding are the two recognised third-party certifications held.

The impact dimensions
Local & direct sourcing✓
Seasonal cooking✓
Low waste & circular practices✓
Social impact✓
Plant-forward menu✓

Roughly 70% of ingredients sourced within 80 kilometres of Rotterdam through named suppliers including New Wave Catering, Jordy's Bakery, and Kaapse Brouwers, corroborated by independent editorial.

The restaurant's 70% local sourcing claim is grounded in multiple, verifiable local suppliers: New Wave Catering, a Rotterdam-based waste-stream caterer; Jordy's Bakery for pastries; Kaapse Brouwers for beverages; Dik & Schil for upcycled liqueurs; and Frank about Tea. Independent editorial sources (Wandersmiles, Hospitality Design) repeat and confirm these claims. The locality radius is specific: within 80 kilometres of Rotterdam.

Primary ingredient sourcing (vegetables, grains, dairy) runs through New Wave Catering's waste-stream procurement model, which prioritises ingredient availability and rescued products over a fixed local supply chain. This means no specific farms or growers are named for core ingredients, only the local processors and beverage makers at the end of the chain.

Strongest sourcewandersmiles.com ↗

The menu changes regularly based on seasonal availability through the New Wave Catering partnership, with daily-changing specials and rotating local guest chefs.

The restaurant's menu is built around ingredient availability rather than a fixed seasonal calendar. New Wave Catering, the kitchen's partner, constructs menus around rescued produce and what is in season, which inherently creates daily and seasonal variation. The website references a rotating 'Daily Dish' and mentions 'seasonally changing local master chefs'.

Strongest sourcetheusual.com ↗

Green Key Gold and BREEAM In-Use Outstanding (86.26%) certify multiple practices: 100% renewable wind energy, zero gas connection, 10,000+ meals rescued through Too Good To Go, and circular interior materials (terrazzo offcuts, recycled plastic stools, cork walls).

The hotel operates on 100% renewable energy from Dutch windmills and is not connected to the gas grid. BREEAM In-Use Outstanding certification (86.26% asset score) confirms exemplary performance in Resources and reuse. Green Key Gold independently validates the combined sustainability efforts. The interior design itself embodies circularity: bar surfaces use terrazzo tile offcuts, barstools blend recycled plastic with spent coffee shells, and walls are cork-clad.

Food waste practices include a partnership with Too Good To Go (over 10,000 rescued meals served) and New Wave Catering's waste-stream model, where menus are designed around surplus ingredients and rescued produce. Dik & Schil transforms leftover catering materials into liqueur. Clear Rivers removes plastic from waterways, with 1 kilogram of river plastic removed per direct booking. Green roofs sit on all rooftop surfaces, and water-saving fixtures monitor consumption throughout the building.

Strongest sourcerotterdamstyle.com ↗

Named partnerships span community engagement (Voedseltuin Rotterdam urban farm sponsorship, Clear Rivers plastic removal), cause support (Made Blue Foundation water donations to Nepal, Sip with Pride cocktail profits to COC Nederland for LGBTQIA+ refugee support), corroborated by independent editorial.

Social commitments are structured around four named partner organisations. Voedseltuin Rotterdam receives kitchen sponsorship to grow seasonal produce for the local food bank and community food security. Clear Rivers partnership removes river plastic, with 1 kilogram removed per direct booking. Made Blue Foundation receives a donation of 100 litres of clean drinking water per guest night, funding water access in communities in Nepal.

The 'Sip with Pride' cocktail programme donates 50% of profits to COC Nederland, supporting LGBTQIA+ refugee organisations. All four partnerships (Voedseltuin, Clear Rivers, Made Blue, COC Nederland) are verifiable online, and independent editorial (Hospitality Design, Wandersmiles) confirms the claims.

Strongest sourcehospitalitydesign.com ↗

90% vegetarian, 40% fully plant-based; New Wave Catering's 100% plant-based kitchen leads the operation, with named vegan dishes including vegan hot dog, vegan gnocchi, pumpkin curry, and pearl barley risotto.

The menu is structurally plant-forward by design. Vegetables, grains, and legumes are the foundation of most dishes; animal products (dairy, eggs, possibly a small amount of fish or meat in the 10% non-vegetarian portion) are minimal. The partnership with New Wave Catering, a specialist 100% plant-based caterer, positions plant-based cooking as the operational default.

The menu includes named vegan dishes: vegan hot dog, vegan gnocchi, pumpkin curry, hoisin noodles, pearl barley risotto. Breakfast offers coconut yoghurt and organic overnight oats (vegan) alongside pastries from Jordy's Bakery. The specific figures—90% vegetarian, 40% fully plant-based—appear on the restaurant's own food page and are corroborated by independent editorial sources.

Strongest sourcewandersmiles.com ↗
Visit & practical info
Address, price, and more
Address
Westblaak 10, 3012 KL Rotterdam, Rotterdam, Netherlands
Open in Google Maps ↗
Price
€€
Format
Walk-in, daily menu
Style
Casual
Trendy
Good to know
Bar
Web
theusual.com
Reserve a table
Reviewed by My Treats
Last reviewed 23 Apr 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
Recognised Strong practice across four or more dimensions, with independent corroboration.
This place
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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