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Binnenstad · Roermond · Netherlands

Rura by Naomi & Joey

Casual fine dining in a seventeenth century townhouse in central Roermond, where chef Joey Remie cooks two tasting menus side by side, one entirely vegetable, the other meat and fish, with rich French sauces and Indonesian seasonings.

The essentials, at a glance

◐
Impact score
4 - Recognised
→
Documented practices
Local sourcing
Seasonal cooking
Low waste
Sustainable meat/fish
Plant-forward menu

Style
Fine dining
Casual
Cosy
Cuisine
Asian
French
Fusion
International
Good to know
Private dining room
Recognised by
We're Smart Green Guide·3 radishes

The delicious details

Rura by Naomi and Joey occupies a seventeenth century building between the Roerkade and the Markt in central Roermond. Chef Joey Remie cooks two tasting menus that carry equal weight on the card: one built entirely around vegetables, the other around meat and fish.

The kitchen leans on modern French technique, finished with Indonesian and other Asian flavours. The sommelier runs the wine list. Contemporary art and objects sit against the historic fabric of the room.

About half of guests choose the vegetable menu, which is plated and sauced with the same care as the protein menu. The kitchen works mainly with seasonal produce and, where it can, with regional growers; the pork belly with an Asian glaze draws on the Livar heritage pig from Echt in Limburg.

Menu
What's on the table, and what's left off

Two tasting menus run in parallel: one entirely vegetable, the other meat and fish. Both are treated with the same care, and around half of guests choose the vegetable menu. Vegan options sit on the vegetable side. Allergen and dietary requests can be declared at booking, and the kitchen accommodates where it can. The card also lists seasonal specials such as a spring asparagus menu when produce is at its peak.

Cuisine
Asian
French
Fusion
International
Dietary options
Vegetarian options
Vegan-friendly
Allergies handling
Notice At booking

Notify the restaurant at booking; the kitchen accommodates allergies and intolerances on a per-booking basis.

Impact score
How this restaurant rates
4 - Recognised

The kitchen is listed at three radishes by the We're Smart Green Guide, an editorial body that covers vegetable-forward cooking specifically.

Local sourcing is supported by at least one named regional producer: the Livar heritage pig from Echt in Limburg, which appears on the meat menu in the signature pork belly dish. The kitchen states a wider commitment to working with regional growers when produce is in season. Seasonal cooking is treated as a guiding principle: the menus rotate with the calendar and dedicated specials such as the spring asparagus menu come and go as produce is at its peak.

The vegetable focus is structurally embedded in the offer: a full vegetable tasting menu sits alongside the meat and fish menu and is chosen by around half of guests. On the animal side, the Livar heritage pig provides a traceable named source for one category of the meat menu.

The impact dimensions
Local & direct sourcing✓
Seasonal cooking✓
Low waste & circular practices✓
Sustainable animal products✓
Plant-forward menu✓

One named regional producer—the Livar heritage pig from Echt in Limburg—supplies the signature Asian glazed pork belly; regional sourcing is positioned as a kitchen value.

The restaurant's website states the kitchen 'works mainly with seasonal products and where possible regional products', positioning regional sourcing as a kitchen value.

One named, traceable regional producer is confirmed in JRE editorial coverage: the Livar heritage pig from Echt in Limburg, which supplies the signature Asian glazed pork belly.

Strongest sourceJeunes Restaurateurs Europe ↗

Seasonal specials such as a spring asparagus menu rotate with the calendar; the We're Smart Green Guide cites seasonal vegetable focus as a defining feature.

Seasonality is positioned as a guiding principle of the kitchen. The restaurant website states the kitchen 'works mainly with seasonal products' and lists seasonal specials in addition to the regular tasting menus, including a 'Hello spring' menu and an 'Adieu de asperge' asparagus menu when the Limburg asparagus season is at its peak.

Partner-vouched editorial in JRE describes Joey Remie as working with seasonal products throughout the year, and the We're Smart Green Guide treats the seasonal vegetable focus as a defining feature (three radishes).

Strongest sourceWe're Smart Green Guide ↗

JRE editorial coverage cites the chef's commitment to minimizing waste as evident in his dishes.

JRE editorial coverage states that 'Joey's commitment to minimizing waste is evident in his dishes', which signals an editorial-level recognition that waste reduction is part of the chef's practice.

Strongest sourceJeunes Restaurateurs Europe ↗

The Livar heritage pig from Echt in Limburg, a recognised cooperative breeding the historic Limburgs Kloostervarken, supplies the signature Asian glazed pork belly.

One animal product category has a named, traceable producer with welfare and provenance credentials: the Livar heritage pig from Echt in Limburg, which supplies the Asian glazed pork belly (confirmed in JRE editorial coverage).

Livar is a recognised Limburg cooperative breeding the historic Limburgs Kloostervarken and is traceable to the cooperative's published farm network.

Strongest sourceJeunes Restaurateurs Europe ↗

Around half of guests choose the full vegetable tasting menu, which carries equal culinary attention to the meat and fish option; vegetables play a central role in the chef's cooking.

The restaurant has chosen to offer a full vegetable tasting menu from opening, running it in parallel with the meat and fish menu rather than as a token alternative.

Multiple partner-vouched sources confirm that around 50% (and sometimes more) of guests choose the vegetable menu, and that the vegetable menu carries the same culinary attention as the protein menu. The We're Smart Green Guide lists Rura at three radishes, the guide's dedicated evaluation tier for vegetable-forward kitchens.

Michelin Guide editorial states vegetables play a central role in the chef's cooking.

Strongest sourceWe're Smart Green Guide ↗
Sourcing signals
✓
Direct named-farm sourcing

Livar heritage pig from Echt in Limburg is named in JRE editorial coverage as the source for the Asian glazed pork belly; Livar is a recognised Dutch heritage pig brand with verifiable producer footprint.

Visit & practical info
Address, price, and more
Address
Luifelstraat 32, 6041 EK Roermond, Roermond, Netherlands
Open in Google Maps ↗
Price
€€€
Format
Chef's tasting menus; booking required
Hours
MondayClosed
TuesdayClosed
WednesdayClosed
Thursday18:30–00:00
Friday18:30–00:00
Saturday12:30–16:00, 18:30–00:00
Sunday12:30–16:00
Style
Fine dining
Casual
Cosy
Good to know
Private dining room
Web
ruraroermond.nl
Reviewed by My Treats
Last reviewed 12 May 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
Recognised Strong practice across four or more dimensions, with independent corroboration.
This place
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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