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Jordaan · Amsterdam · Netherlands

Pesca

A seafood theatre on the Rozengracht where guests choose their own fish from a daily changing market display.

The essentials, at a glance

◐
Impact score
2 - Engaged
→
Documented practices
Seasonal cooking
Low waste
Social impact

Style
Casual
Trendy
Cuisine
Seafood
Good to know
Bar

The delicious details

Pesca reinvents the seafood restaurant as a walk in fish market. Guests browse the day's catch on ice, choose their fish, pick a preparation style and sides, and watch the open kitchen bring it together. There are no printed menus and no fixed prices; what is available depends on the morning's delivery, the season and the weather.

The format is informal and communal, with long tables, a lively pace and a wine wall where diners select their own bottles. Founded in 2016 on the Rozengracht in the Jordaan, Pesca has since expanded to Rotterdam, Nice and Hamburg, funded in part through equity crowdfunding that turned regular guests into part owners of the concept.

Menu
What's on the table, and what's left off

The kitchen works exclusively with fish and shellfish, changing daily based on market delivery. Guests select from the display, choose a preparation method — grilled, puttanesca, Asian-style, crudo or ceviche — and pair with sides from asparagus to fries. Everything is cooked to order and priced by weight, accommodating gluten-free requests. Seasonal offerings include Dutch oysters and soft-shell crab.

Cuisine
Seafood
Dietary options
Gluten-free options
Allergies handling

The restaurant accommodates allergies and dietary preferences through its interactive counter ordering system. All food is cooked to order; staff review allergies with guests at the fish counter and mark them on the ordering screen. Extensive gluten-free options are available.

Coeliac diet: Extensive gluten-free options are available; all food is cooked to order.
Impact score
How this restaurant rates
2 - Engaged

Pesca's menu follows the daily catch, changing with the season, the weather and the morning's market delivery. A dynamic pricing model lowers prices through the evening to ensure all fish is sold before closing, making food waste reduction a structural part of how the business operates.

The restaurant shares profits with all members of staff. The Pesca Foundation, which holds ANBI charitable status, donates annually to five named organisations working on ocean health and clean water: the Plastic Soup Foundation, the Good Fish Guide, The Ocean Cleanup, Made Blue and Heartfeldt Coral Nursery.

The impact dimensions
Local & direct sourcing
Seasonal cooking✓
Low waste & circular practices✓
Social impact✓

Dutch oysters indicate local sourcing; the restaurant works with suppliers prioritising ethical fishing.

The restaurant sources Dutch oysters locally and describes working with suppliers who prioritise ethical fishing, according to its website.

The daily-changing menu is driven by available catch rather than a structured local sourcing programme. No specific fishermen, harbours, farms or direct producer relationships are documented.

Strongest sourcepesca.restaurant ↗

The menu changes daily with the season, catch availability and weather; asparagus and spring sides confirm seasonal engagement.

The daily menu follows the catch, seasonal availability and weather conditions. This is documented on the restaurant's website and corroborated by multiple reviews. Asparagus appears as a spring side dish, indicating seasonal thinking.

The dynamic pricing model, where prices fall through the evening to clear stock, is structurally tied to the daily changing menu. The concept goes beyond quarterly rotation—the primary driver is what arrives from the market each morning.

Strongest sourcepesca.restaurant ↗

A dynamic pricing model (prices fall through the evening to ensure all fish sells before closing) structurally reduces food waste; the daily-changing menu reinforces this.

The restaurant uses a specific, named practice: a dynamic pricing model where prices fall through the evening to ensure all fish is sold before closing. The website explicitly positions this as a measure to avoid unnecessary waste.

The daily-changing menu, determined by available catch, further structurally reduces overordering and waste. The Pesca Foundation supports ocean-health organisations including the Plastic Soup Foundation and The Ocean Cleanup.

Strongest sourcepesca.restaurant ↗

The restaurant shares profits with all staff; equity crowdfunding gives guests ownership; the Pesca Foundation donates annually to five ocean-health organisations.

The restaurant shares profits with all staff—from management to kitchen and floor teams. Independent press confirms distributions: Entree Magazine reported EUR 10,000, and Misset Horeca reported EUR 26,000 distributed jointly with sister restaurant De Tulp.

An equity crowdfunding model (EUR 761,000 in the first round, EUR 1.4 million in the second) gives regular guests ownership, embedding community in the business structure.

The Pesca Foundation holds ANBI charitable status (established 2019) and donates annually to five named partner organisations: Plastic Soup Foundation, Good Fish Guide, The Ocean Cleanup, Made Blue and Heartfeldt Coral Nursery. Financial reporting for 2022 shows EUR 16,494 raised.

Strongest sourceentreemagazine.nl ↗
Visit & practical info
Address, price, and more
Address
Rozengracht 133, 1016 LV Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€€€
Format
Walk-in fish market, communal long tables
Hours
Monday12:00–23:00
Tuesday12:00–23:00
Wednesday12:00–23:00
Thursday12:00–23:00
Friday12:00–23:00
Saturday12:00–23:00
Sunday12:00–23:00
Style
Casual
Trendy
Good to know
Bar
Web
pesca.restaurant
Reviewed by My Treats
Last reviewed 26 Apr 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
This place
Endorsed Meaningful practice across three or more dimensions.
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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