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Jordaan · Amsterdam · Netherlands

Maijard Smashburgers

Unique smashburgers sourced locally, serving a set amount per day to limit our food waste while serving high quality homemade products.

The essentials, at a glance

◐
Impact score
3 - Endorsed
→
Documented practices
Local sourcing
Low waste
Sustainable meat/fish

Style
Casual
Trendy
Quick service
Good to know
Terrace
Bar

The delicious details

Maijard takes its name from a Dutch twist on the Maillard reaction, the browning technique that gives each patty its signature dark, crispy edge. Founded by a group of friends in late 2022, the kitchen runs a deliberately limited menu of three burgers, produced in capped daily quantities from an open kitchen on the Rozengracht.

The focus is on ingredient control: buns, sauces and cheese are developed in house, and the beef and chicken are sourced from Dutch farms. Sides include garlic loaded mashed potatoes and hand cut fries. The restaurant also operates a second location on the Berenstraat in the Nine Streets, serving a breakfast menu.

The space is compact, colourful and designed for takeaway as much as for eating in, with a small terrace and a pink walled interior that leans into the streetfood energy of the concept.

Menu
What's on the table, and what's left off

Three smashburgers — beef, chicken and veggie — built on the signature high-heat smash technique for a caramelised crust. Buns, sauces and cheese are prepared in house. Sides run to loaded mashed potatoes and hand-cut fries. Halal certified.

Dietary options
Vegetarian options
Halal
Allergies handling

Allergies and intolerances are accommodated on a per-booking basis; the kitchen keeps an allergens list available on request and handles substitutions at the point of ordering. The kitchen is halal certified.

Impact score
How this restaurant rates
3 - Endorsed

Maijard sources its ingredients through Jimmy Loves Food, a local Dutch distributor focused on connecting restaurants to local producers, and reports that close to all ingredients are sourced within the Netherlands. Buns, sauces and cheese are prepared in house, and the kitchen states that all food is either homemade or made exclusively for the restaurant.

Daily burger production is deliberately capped to limit food waste. The founders report better-than-market pay and conditions for staff alongside year-end donations to zero-waste associations. The kitchen is halal certified.

The impact dimensions
Local & direct sourcing✓
Seasonal cooking
Low waste & circular practices✓
Sustainable animal products✓
Social impact

Sourced locally through Jimmy Loves Food, a distributor focused on local producers; reported close to 100% of ingredients from the Netherlands, with buns, sauces and cheese made in house.

The kitchen sources through Jimmy Loves Food, described as a local distributor focused on connecting restaurants to local sustainable producers. The restaurant reports that close to 100% of ingredients are sourced within the Netherlands and that recipes are built around what local producers offer.

Buns, sauces and cheese are developed in house. The beef is described as locally sourced and the chicken as from a Dutch farm, though no specific named suppliers are identified beyond Jimmy Loves Food.

Strongest sourceRestaurant submission

Recipes built around seasonal local availability; the fixed three-burger format reflects ingredient-level seasonality rather than a rotating seasonal menu.

The kitchen reports that more than 75% of ingredients are seasonal and that recipes are built around what is in season from local producers. The visible menu is a fixed offering of three burger types with no archived evidence of seasonal rotation or seasonal specials.

On this fixed, limited format, the seasonal responsiveness appears at the ingredient level rather than as a structural seasonal menu programme.

Strongest sourceRestaurant submission

Daily burger production is deliberately capped to reduce food waste, supported by year-end donations to zero-waste associations.

Daily burger production is operated at a capped volume as a structural food-waste reduction measure. The kitchen frames this as an explicit waste-avoidance choice and a defining feature of the concept. At year-end, the restaurant reports donations to zero-waste associations.

Strongest sourceRestaurant submission

Beef and chicken sourced through Jimmy Loves Food; reported sustainable sourcing, with chicken from a Dutch certified-welfare farm.

The restaurant sources beef and chicken through Jimmy Loves Food and reports that meat is always sustainably sourced. The chicken is described as from 'the first and only 5 star chicken farm in the Netherlands', referencing a welfare tier, though the farm name is not specified and no recognised certification is named.

The beef is described as locally sourced without a named butcher or welfare standard. No fish is evident on the current menu. The kitchen confirms halal status.

Strongest sourceRestaurant submission

Staff reported to receive better-than-market pay and working conditions; year-end donations to zero-waste associations.

The restaurant states it offers better-than-market pay and working conditions for staff. It also reports year-end giving to zero-waste associations as part of its community engagement.

Strongest sourceRestaurant submission
Visit & practical info
Address, price, and more
Address
Rozengracht 9, 1016 LP Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€
Format
Fixed daily menu, takeaway and dine-in
Hours
Monday12:00–21:00
Tuesday12:00–21:00
Wednesday12:00–21:00
Thursday12:00–21:00
Friday12:00–21:30
Saturday12:00–21:30
Sunday12:00–21:00
Style
Casual
Trendy
Quick service
Good to know
Terrace
Bar
Web
instagram.com/maijardsmashburgers
Social
@maijardsmashburgers
Reviewed by My Treats
Last reviewed 27 Apr 2026
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
This place
Recognised Strong practice across four or more dimensions, with independent corroboration.
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
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How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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