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Jordaan · Amsterdam · Netherlands

Madre

A modern Mexican restaurant in the Jordaan serving an entirely plant based menu in a converted neighbourhood cinema.

The essentials, at a glance

◐
Impact score
4 - Recognised
→
Documented practices
Local sourcing
Low waste
Sustainable meat/fish plant-based kitchen
Social impact
Plant-forward menu
Health-intentional kitchen

Style
Casual
Cosy
Trendy
Cuisine
International
Good to know
Terrace (reservable)
Bar
Wheelchair accessible

The delicious details

Madre reimagines Mexican cooking through a fully plant based lens, set in a former Jordaan cinema where original architectural details still frame the dining room. The open kitchen sends out modern interpretations of tacos, tostadas and sharing plates built on corn, beans, roasted vegetables and house made sauces.

A wood panelled cocktail bar occupies the old box office, serving an elaborate menu of margaritas and mezcal drinks alongside non alcoholic options. The space is bright and high ceilinged, suited equally to weeknight dinners and weekend brunch.

Bread and pastry are supplied by Saint-Jean, a vegan bakery in the same neighbourhood.

Menu
What's on the table, and what's left off

Modern plant-based Mexican, served as dinner and weekend brunch. Every dish builds from corn, beans and roasted vegetables—tacos, tostadas, nachos—with inventive preparations like chipotle mole cauliflower and mushroom al pastor. The kitchen keeps refined sugars low and accommodates every dietary requirement, including coeliac and nut-free. Multiple spice levels available throughout.

Cuisine
International
Dietary options
Vegetarian options
Fully plant-based
Gluten-free options
Dairy-free options
Nut-free options
Health-intentional kitchen✓
Specific health practices named in at least one sub-area
Researched

The kitchen keeps its cooking mostly additive free, with refined and unrefined sugars used at a low level across the menu.

Allergies handling

The kitchen is fully plant based, so milk, eggs, fish, shellfish and molluscs are structurally absent. Staff are trained on allergens and can accommodate any EU-regulated allergen, including coeliac. Allergens are detailed on the menu and website for reference, and accommodation is offered at the time of ordering. A 24-hour advance notice is requested for garlic and onion sensitivities only.

What the restaurant explicitly accommodates
Peanut
Tree nuts (on request)
Shellfish
Fish
Molluscs
Milk
Eggs
Gluten (on request)
Soy
Sesame
Coeliac diet: Coeliac accommodation available on request.
Impact score
How this restaurant rates
4 - Recognised

Madre operates as a fully plant based restaurant where every dish is built around vegetables, grains, legumes and plant-derived ingredients. The kitchen reports sourcing more than half of its ingredients locally and seasonally, working with named suppliers including Groenhartig for organic vegetables, Dorstlust for drinks and Finca Churupampa for fair trade coffee. Kitchen waste is composted, trash is separated, and staff uniforms are made from organic cotton with sustainable printing.

The restaurant directs proceeds from tap water service to water foundations and describes working conditions for staff as better than the local hospitality average.

The impact dimensions
Local & direct sourcing✓
Seasonal cooking
Low waste & circular practices✓
Sustainable animal products✓
n/a
Social impact✓
Plant-forward menu✓

More than half of ingredients sourced locally and seasonally from five named suppliers including Groenhartig for organic vegetables and Finca Churupampa for coffee.

The website describes locally sourced and seasonal ingredients. The restaurant reports more than 50% of ingredients are sourced locally and seasonally from five named suppliers: Groenhartig for Amsterdam organic vegetables, Dorstlust for drinks, Finca Churupampa for fair trade coffee, Taiyari for artisan mezcal, and Lala Tequila. Saint-Jean vegan bakery in the Jordaan supplies bread and pastry, confirmed by independent editorial coverage.

Named local suppliers across vegetables, beverages and coffee demonstrate specificity beyond generic marketing claims.

Strongest sourceRestaurant submission

More than half of ingredients sourced seasonally, though structured menu rotation is not yet documented.

The website describes seasonal ingredients, and the restaurant reports more than half of its ingredients are sourced seasonally. Core menu items like tacos and nachos appear year-round, suggesting a stable menu rather than a quarterly rotation.

Strongest sourceRestaurant submission

Kitchen waste is composted, trash separated, staff uniforms made from organic cotton, and tap water proceeds donated to water foundations.

The restaurant composts kitchen waste and separates trash. Staff uniforms are made from organic cotton with sustainable printing. Proceeds from tap water service are directed to water foundations.

Strongest sourceRestaurant submission

Dimension not applicable; restaurant is 100% plant-based.

Madre serves no meat, fish or seafood. Every dish on the menu is plant-based, from dinner through brunch and the cocktail bar, confirmed across the restaurant's own website, independent editorial sources, and platform listings.

Strongest sourceUnbookables ↗

Fair employment, tap water donations to water foundations, and fair trade coffee sourcing reflect commitments across employment, cause support and supplier practices.

The website's language—'wavemakers', 'local heroes', 'greed for good'—signals neighbourhood engagement. The restaurant reports better-than-market staff working conditions, donation of tap water proceeds to water foundations, and fair trade coffee sourcing.

Strongest sourceRestaurant submission

100% plant-based menu designed from inception, with vegetables and legumes as the core ingredient in every dish; menu positions itself as Mexican cuisine, not dietary accommodation.

Madre is a 100% plant-based restaurant conceived as modern Mexican cuisine, not as a vegan or vegetarian option. Every dish—tacos, tostadas, nachos, chipotle mole cauliflower wings and mushroom al pastor—uses vegetables, legumes, grains and plant proteins as its foundation. The restaurant deliberately avoids the word 'vegan' on its menu, reflecting a culinary identity rather than a dietary compromise.

Owner Suzanne van Huuksloot has stated the concept was designed plant-based from its inception, inspired by Gracias Madre in Los Angeles. Independent editorial sources confirm the fully plant-based nature, with HappyCow showing 150 reviews at 4.5 stars and RestauPlant listing 10+ vegan and zero non-vegan dishes.

Strongest sourceUnbookables ↗
Sourcing signals
✓
Direct named-farm sourcing
✓
Fair-trade commodities
✓
Low-impact beverage program

Named suppliers including Groenhartig for organic vegetables, Finca Churupampa for coffee, and other producers for mezcal, tequila and beverages, documented on a self-declared basis.

Fair trade coffee from Finca Churupampa, explicitly named by the restaurant.

Specialty coffee with traceable origin from Finca Churupampa and named drinks supplier Dorstlust, sourced on a self-declared basis.

Visit & practical info
Address, price, and more
Address
Westerstraat 186 BG, 1015 MR Amsterdam, Amsterdam, Netherlands
Open in Google Maps ↗
Price
€€
Format
Dinner and weekend brunch, walk-in welcome
Hours
Monday17:00–00:00
Tuesday17:00–00:00
Wednesday17:00–00:00
Thursday17:00–00:00
Friday17:00–01:00
Saturday12:00–01:00
Sunday12:00–21:00
Style
Casual
Cosy
Trendy
Good to know
Terrace (reservable)
Bar
Wheelchair accessible
Web
madre.amsterdam
Reviewed by My Treats
Last reviewed 27 Apr 2026
Reserve
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How we score
The My Treats impact scale

Every restaurant is assessed against SEERO, our six-dimension sustainability framework — covering sourcing, seasonality, waste, animal products, social impact, and plant-forward cooking. Each finding is weighted by how strongly it is corroborated. The combined result is translated into a planet rating from 1 to 5.

The five levels

SEERO is an acronym for Starting, Engaged, Endorsed, Recognised, Outstanding:

Starting First verified signals of sustainable practice.
Engaged Credible practice across two dimensions.
Endorsed Meaningful practice across three or more dimensions.
Recognised Strong practice across four or more dimensions, with independent corroboration.
This place
Outstanding Top-tier practice, confirmed by recognised third-party audit.

How a level is reached. Each level needs two things together: a minimum number of dimensions covered, and a minimum overall strength of evidence across them. A dimension only counts once its evidence is specific and substantiated — a passing mention doesn't qualify. Meeting only one of the two keeps a restaurant a level lower.

Ratings of four or five planets require human validation and, at the top tier, an external audit. Scores are based on publicly available evidence and restaurant submissions at the time of assessment.

Full methodology→
Impact dimension
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How this dimension works
—
How evidence is weighted
Self-declared Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
Researched Found through independent research; one credible third-party source backs the claim.
Vouched Corroborated across more than one independent source. Some gaps may remain.
Audited Fully corroborated across independent sources or by a recognised third-party certification.
What the sourcing checkmarks mean
✓ Full check — independently verified: corroborated across more than one source, or audited / third-party certified (vouched or audited).
✓ Light check — self-declared or from a single source. Not yet independently verified.
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